As part of the latest deal linking its teen clothing line to a young female music act, Candie’s will help promote the song “Wake Up Call” from Panettiere’s forthcoming album from Hollywood Records.
The deal will include a multimillion-dollar ad buy on cable and network TV, a print campaign and a music video.
The ads will begin running at the end of July, while the song will be released digitally Aug. 5.
“Wake Up Call” will appear on Panettiere’s still-untitled debut album, which is slated for 2009.
Candie’s announced an advertising and marketing pact with Panettiere in February.
The brand’s incorporation of her music into the campaign follows in the footsteps of its deal last summer with Interscope and Fergie, whose songs “Big Girls Don’t Cry” and “Glamorous” were promoted in Candie’s TV commercials.
