Posted in May 2009

The Secret to Choosing the Right Sunglasses

It’s gotta be one of the most difficult things to do–going shopping for sunglasses.

And when you’re out there buying, a lot of thoughts are bound to swirl about in your head.

Which shape; which lens; what type of UV protection; how much; on-trend, or classic?

Karen Goldman, Design Director for Foster Grant and Quantum Optics Sunglasses, helps us with some of the answers.

Should you choose sunglasses according to your face shape? What styles look best on different face shapes?

Knowing which shapes fit your face will lead you in the right direction in picking out the perfect pair. The sunglasses should help to create contrast with the shape of your face, so people with round faces should choose square or rectangle shaped sunglasses. Square faces look good with oval or round frames, while aviators, rimless styles, and flat top styles are good fits for heart shaped faces. If you have an oval face, anything goes. However, you shouldn’t feel limited to these styles; the best way to pick the perfect pair is to try on as many as possible until you find the one that makes you feel fabulous!

What are the trends for sunglasses this summer?

We’re seeing a lot of two-tone colorations, with an emphasis on dark to light fades. Pastels and translucent colors are creating ultra feminine looks, while bright colors (red, pink, blue) make a bold statement. Cat eyes are making a big comeback, while aviators and wayfarer shapes continue to be popular.

When you’re shopping for sunglasses, what factors should be considered?

Comfort and fit are key when selecting sunglasses. The temple tips should rest against your head, behind your ears, but should not press too tightly. The glasses should sit on your nose bridge, high enough so your cheeks do not touch the bottom of the frame. All sunglasses should offer UVA/UVB protection, but check the tag or lens label to be sure. All our brands are 100% UVA/UVB protective.

What are the different types of lenses out there? What’s best?

The most common lens types are Acrylic (AC), Polycarbonate (PC) and Polarized. Acrylic lenses are used primarily on fashion styles and are scratch resistant. Polycarbonate lenses are shatter/impact resistant and are commonly used on sport/performance styles. Polarized lenses reduce glare and are great for water activities (fishing, boating, etc). A lot of consumers seem to prefer polarized lenses; however, the best type of lens is determined by the needs of the customer.

Does lens tint matter?

Lens tints have a variety of uses, from creating fashion statements to improving contrast on the ski slope. Gray/smoke colors are the most popular, as they transmit all colors evenly. Green tints also transmit colors evenly, and are becoming more popular in the fashion categories. Amber, yellow, and orange tints improve contrast and reduce glare and are preferred by hunters, fishermen, and snow sport enthusiasts. Brown tints are often used on fashion styles, but are also good for golfers, as they help highlight the different contrasts in green colors.

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LA Gear Making A Comeback

LA GEAR STARDUST

I can’t believe people are gonna be wearing these again!

From 1989-1990, the Unstoppable line from LA Gear was all the rage.

Now in 2009, the sneaker company has seen it fit to do a limited edition release of the Stardust in the US.

Available in five colors – light grey, white/blue, white/grey/green, white/lilac/green, and light pink, they still have the signature rhinestones and bow-tie in the back.

Apparently, the limited edition run only consists of 89 pairs and went on sale Wednesday night. Check them out.

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SquareButt by The Second

NICKELODEON LIMITED EDITION SPONGEBOB WRISTWATCHES

I never knew there were sooo many SpongeBob SquarePants adult fans.

But whenever the show is on, my Twitter blows up with tweets from SquareButt fanatics.

If you identify, this post is for you!

Nickelodeon/Viacom Consumer Products and fashion design brand Nooka Inc. have partnered to create a line of limited-edition, high-end wristwatches inspired by SpongeBob SquarePants.

The watches will retail at $170 and $275.

In honor of the pop-culture icon’s 10th anniversary celebration this year, Nooka has created two limited-edition timepieces featuring graphics and colors inspired by SpongeBob and “Bikini Bottom,” with additional collaborations to be released throughout 2009 and 2010.

A little tidbit: The number of SpongeBob SquarePants adult viewers have increased by 121% since the premiere of the show in July 1999.

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Ed Hardy Creator Celebrating in Cannes

Say what you like about Ed Hardy, Christian Audigier is not slowing his roll.

The fashion designer announced today that he will celebrate his 51st birthday with an exclusive, invitation-only party during the Cannes Film Festival.

The party will come off  May 21, 2009 at the VIP Room, Palm Beach Casino on the Croisette in Cannes, France.

Festivities start at midnight.

Guests will witness celebrity performances from Lenny Kravitz and 50 Cent, with a special appearance by Dave Stewart.

Celebrity DJ Ruckus is slated to spin the turn tables.

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Audrina Celebrates Her 24th Birthday!

Audrina

Image :: Pacific Coast News

In this photo, “The Hills” star Audrina Patridge heads to her car after marking her 24th birthday with a slap-up dinner at Eva Longoria’s Beso restaurant on May 9.

The dress looks fab even though I’m not particularly crazy about the fit in this shot.

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What’s A Lady Hennessy?!

MelyssaFordReaganGomezDolliciaBryanTocarraJones

At every turn, I’ve been seeing press releases about “Lady Hennessy.”

Apparently, Hennessy, is running the second leg of a national tour, featuring six female celebrity ambassadors, many of whom you’ll recognize from the modeling industry.

From May through July, each will visit clubs and retailers in urban markets across America as “Lady Hennessy” to promote the cognac.

The “Ladies Hennessy”  (as they’re called collectively) are Melyssa Ford,  Dollicia Bryan, Angelica Curves, Reagan Gomez, Miss Issa and Toccara Jones.

For more deets on their individual tours, check out the Lady Hennessy web site.

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$1,000 Gift Card in May Issue of InStyle

Do you have your copy of this month’s InStyle?

You better get yours now if you’re a fan of fine jewelry.

Inside this month’s issue, readers will find a Gift Card worth $1,000 towards the purchase of a piece of Judith Ripka 18K Couture Collection jewelry (prices from $1,600).

They’ll also get $100 towards the purchase of a piece of Judith Ripka Silver Collection jewelry (prices from $200).

There is no minimum purchase required.

And remember, every purchase will make a difference with 10% of the net proceeds to benefit Dress for Success Worldwide.

Check out Dress for Success and Judith Ripka Jewelry.

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President’s Suit Makers Going Bankrupt?

The Chicago-area factory that makes President Obama’s suits has been threatened with closure by bailout recipient Wells Fargo.

In a press release issued today by Workers United, it was announced that on Monday, 500 workers at Hart Schaffner & Marx will hold a rally and historic “sit in” vote to fight for their jobs.

As major lender and TARP fund recipient Wells Fargo & Co. push for a bankruptcy closure of the facility, do the workers really think President Obama will step in to save his suit makers?

Who knows…

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True Religion Founder Bids $270,000 for A New Ride

AUTOMOBILI LAMBORGHINI S.P.A. CHARITY

Kymberly Gold, co-founder/co-creator of True Religion Jeans, and music producer Victor Newman

True Religion apparel must’ve done really well.

Yesterday, Kymberly Gold, co-founder/co-creator of True Religion Jeans, and music producer Victor Newman, shelled out $270,000 for the first ever U.S. Lamborghini Gallardo LP 560-4 Spyder.

They placed the winning bid at the Race to Erase MS Charity Event in Los Angeles.

Apparently, the car was ordered six months in advance to be hand-built specifically for the Race to Erase MS event in all black with subtle orange accents in honor of the charity.

The proceeds from the auction will support the Nancy Davis Foundation for Multiple Sclerosis (MS).

A slate of celebs also attended — Dustin Hoffman, Jeremy Piven, Mario Lopez, Blair Underwood, Kim Kardashian, Reggie Bush, Giuliana and Bill Rancic, Terri Garr, Wolfgang Puck, Tommy Hilfiger, and Jewel.

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Last Night’s Premiere of “The Fashion Show”

NUP_134220_0873

In this photo.Pictured: (l-r) Anna, Jonny, Lidia, Reco, Daniella, Keith, Merlin, Laura, Angel, Andrew, James-Paul, Johnny, Markus, Haven

Did you get to catch the premiere of “The Fashion Show” on Bravo last night?

If you did, you’re part of the 754,000 viewers who checked out the cable channel last night.

Apparently, this news adds icing on the cake for Bravo, which today in a statement, declared this week a “banner ratings week.”

If you missed out, you’ll want to check out the introductions in this video before you catch the next episode.

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