Europe, watch out!
William Rast, the denim brand partly founded by Justin Timberlake, has expanded to Europe with MAJOR launch events.
He and his team just completed their European travels, which included stops in London, Berlin and Paris.
On June 29, William Rast showcased its Fall 09 collection at SELFRIDGES in London, with an appearance by brand co-founders Trace Ayala and Justin Timberlake.
You’ll also see pop-up shops in two SELFRIDGES women’s and men’s departments to commemorate the launch.
Last week in Berlin, at the BREAD & BUTTER trade show July 1-3, William Rast was scheduled to present their new Spring-Summer ‘10 collection, as well as “more accessibly priced styles and washes.”
Almost simultaneously, Paris got a taste of William Rast at COLETTE where an entire window was dedicated to to William Rast June 28 – July 5.
