Lifetime sure is making a big fuss about “Project Runway” being added to its lineup.
Today the network company announced the launch of the show’s web site, which according to them, engages fans in an interactive way.
In addition, the site brings five features, some of which (I have to admit) outshine what was offered on Bravotv.com.
- HOME VISITS: The Project Runway designers provide tours of where they live, work and create – be it their own home, a room at their parents’ house or their car.
- CLOSET TOURS: See the outfits that inspire the designers, what they will bring to wear on season six and garments they’ve designed in the past.
- FASHION TIPS: Learn each designer’s go-to fashion tip – from flip-flops to lingerie.
- CASTING SESSION: Find out how each designer got on the show – what designs they showed the judges and how they reacted when they were given the good news.
- HOME VIDEO: Watch the self-made video the 16 designers submitted to Project Runway’s producers as part of their applications for the show.
In addition, Lifetime is heralding the launch of the “Project Runway Designer Portfolio” which is supposed to spotlight the designers’ works and allow Runway fans to “immerse themselves in each designer’s pre-Runway portfolio and inspirations.”
