NIKE has done the Green movement proud.
The company stepped up today to help slow the rate of Amazon deforestation due to cattle grazing within the basin through new leather sourcing guidelines.
Greenpeace identified that cattle grazing for meat production, and leather as a by-product of meat production, are contributors to Amazon deforestation.
In a release, the company reinforced, “Nike can say with a high level of certainty that leather used in Nike products is not sourced within the Amazon basin.”
However, recognizing that there is no current leather traceability system to track the origins of leather with 100 percent confidence Nike has released a policy that requires suppliers to establish a traceability system over the coming year.
They’ve also signed Greenpeace’s ‘Commit or Cancel’ principles, which call for a moratorium on deforestation.
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