This morning, JCPenney confirmed reports that Mary-Kate and Ashley Olsen have created a new brand for the department store.
It’s called, “Olsenboye,” and features casual sportswear and accessories, with price points ranging from $20-$50.
Shoppers will get a limited-time preview on jcp.com and in select JCPenney stores beginning November 6, with a full launch set for spring 2010.
Check out www.jcp.com/teen, www.facebook.com/jcpteen and Olsenboye.com for more deets.
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[...] Tagged Ashley Olsen, Fashion, JCPenney, Mary-Kate Olsen, Olsenboye, Shopping, Steve Madden There’s new information on the Olsen twin’s new JCPenney collection. [...]