H&M has decided to play with our emotions, going viral before they announce their upcoming designer collaboration.
From the looks of things, it’s going to be MAJOR.
Details on the collabo will be released September 9, 2010.
Meanwhile, all we’ve got is this …
thanks the info
[...] + H&M collaboration spread like wildfire, I was cautious not to believe the hype too fast. The mystery video and social media shenanigans seemed a bit too gimmicky for [...]