Lea Michele, star of hit TV show “Glee,” is in the spotlight with fashion brand, Candie’s.
The actress appears in its only-at-Kohl’s spring 2012 campaign, shot by fashion photographer Yu Tsai.
Lea joins Britney Spears and Fergie on the list of Candie’s recent celebrity spokespeople.
Britney Spears took to the polo field for her latest music video “Radar” and latest Candie’s marketing campaign.
The junior brand, carried at Kohl’s Department Stores, outfitted Spears for the video with apparel, footwear, jewelry and accessories.
Apparently, Candie’s will use footage from Britney’s “Radar” music video for its fall television commercial which will debut later this summer.
The print campaign will premiere in September issues of fashion, entertainment and lifestyle magazines.
Candie’s has unveiled the creative for its spring 2009 print, online, outdoor and in-store marketing campaigns featuring Britney Spears.
It’s pink, so naturally, I like it. 
If you’re a mega Britney fan, you’ll want to get your hands on the April 15th issue of US Weekly Magazine.
There’ll be a full size, limited edition, pull-out poster in there. Circulation’s set at about 4 million copies.
And Candie’s is in the mix.
The junior brand, exclusive to Kohl’s Department Stores, has signed an exclusive partnership with the singer.
This means you’ll see her ALOT in the Candie’s Only at Kohl’s 2009 print, television, in-store and online marketing and advertising campaigns.
You’ll also see much of the brand in her upcoming promotional activities, including her tour, The Circus, which begins tomorrow.
If you’re a die-hard Spears fan, look out for opportunities to win VIP experiences with Candie’s pink carpets and lounges in select markets, and other great promotions.
Candie’s is also the exclusive host of Spears’ “First Look” tour video that debuts tonight at www.candies.com.
You need to see it, btw!
Britney also will wear Candie’s apparel, footwear and accessories in an upcoming music video off of her current album.
As part of the latest deal linking its teen clothing line to a young female music act, Candie’s will help promote the song “Wake Up Call” from Panettiere’s forthcoming album from Hollywood Records.
The deal will include a multimillion-dollar ad buy on cable and network TV, a print campaign and a music video.
The ads will begin running at the end of July, while the song will be released digitally Aug. 5.
“Wake Up Call” will appear on Panettiere’s still-untitled debut album, which is slated for 2009.
Candie’s announced an advertising and marketing pact with Panettiere in February.
The brand’s incorporation of her music into the campaign follows in the footsteps of its deal last summer with Interscope and Fergie, whose songs “Big Girls Don’t Cry” and “Glamorous” were promoted in Candie’s TV commercials.
