The Rockport Company is going urban with its footwear line for men.
The shoemakers will introduce “Are You Established?”—a marketing and advertising campaign featuring rising talent and influencers in music, entertainment and fashion.
Launching this June, the campaign includes a series of portraits, visually depicting the unique style and personality of each talent and fresh looks from the new Established 1971 collection. The campaign will include:
- Terence J, co-host of BET’s 106 & Park, credited for helping make the show the highest rated music series of all time.
- DJ Cassidy, known for his unique musical taste and style of blending different musical genres. He’s been DJ to stars such as Diddy, Oprah, and Kanye West. Cassidy recently performed at Jay-Z’s wedding reception.
- Raheem DeVaughn, Grammy-nominated R&B artist. His recently released sophomore album “Love Behind Melody” debuted at #5 on the Billboard’s Top 200 Album Chart.
Also included in the campaign are Johnny Nunez, renowned photographer and Bee Nguyen, marketing guru and fashion tastemaker.