Kohl’s is giving JCPenney a run for their money!

The department store chain today announced its 2008 back-to-school marketing campaign.

It features a slate of celebs–Lenny Kravitz, Avril Lavigne, Hayden Panettiere, Plain White T’s, The Red Jumpsuit Apparatus and Vanessa Carlton.

Labeled ‘Inspired by the Artists…worn by you,’ the campaign appeals to a cross-generational group of shoppers.

Here are the brands the artists will be representing.

• Lenny Kravitz – Levis
  
• Avril Lavigne – Abbey Dawn
  
• Hayden Panettiere – Candie’s
  
• Plain White T’s – Urban Pipeline
  
• The Red Jumpsuit Apparatus – Tony Hawk
  
• Vanessa Carlton – So…
  

Lenny Kravitz’ new song, “Love Revolution,” is also being incorporated into campaign elements.

A statement by Kohl’s said it was selected for its inspiring message of unity, love and infusing passion into all aspects of life.

Visit http://www.kohls.com/inspire to check out the full collection.