Kohl’s is giving JCPenney a run for their money!
The department store chain today announced its 2008 back-to-school marketing campaign.
It features a slate of celebs–Lenny Kravitz, Avril Lavigne, Hayden Panettiere, Plain White T’s, The Red Jumpsuit Apparatus and Vanessa Carlton.
Labeled ‘Inspired by the Artists…worn by you,’ the campaign appeals to a cross-generational group of shoppers.
Here are the brands the artists will be representing.
- Lenny Kravitz – Levis
- Avril Lavigne – Abbey Dawn
- Hayden Panettiere – Candie’s
- Plain White T’s – Urban Pipeline
- The Red Jumpsuit Apparatus – Tony Hawk
- Vanessa Carlton – So…
Lenny Kravitz’ new song, “Love Revolution,” is also being incorporated into campaign elements.
A statement by Kohl’s said it was selected for its inspiring message of unity, love and infusing passion into all aspects of life.
Visit http://www.kohls.com/inspire to check out the full collection.
