Music and Clothing Unite at Kohl’s

Kohl’s is giving JCPenney a run for their money!

The department store chain today announced its 2008 back-to-school marketing campaign.

It features a slate of celebs–Lenny Kravitz, Avril Lavigne, Hayden Panettiere, Plain White T’s, The Red Jumpsuit Apparatus and Vanessa Carlton.

Labeled ‘Inspired by the Artists…worn by you,’ the campaign appeals to a cross-generational group of shoppers.

Here are the brands the artists will be representing.

  • Lenny Kravitz – Levis
  • Avril Lavigne – Abbey Dawn
  • Hayden Panettiere – Candie’s
  • Plain White T’s – Urban Pipeline
  • The Red Jumpsuit Apparatus – Tony Hawk
  • Vanessa Carlton – So…

Lenny Kravitz’ new song, Love Revolution, is also being incorporated into campaign elements.

A statement by Kohl’s said it was selected for its inspiring message of unity, love and infusing passion into all aspects of life.


Visit http://www.kohls.com/inspire to check out the full collection.

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