Eva Longoria at New York Fashion Week

Yesterday, while celebrities were busy checking out new looks in the fashion world, Eva Longoria was doing something quite different.

She was launching a new brand of M&M’S.

Called M&M’S® Premiums, the chocolates made their formal debut with a fashion event during Mercedes-Benz Fashion Week, hosted by Eva Longoria Parker.

In my opinion, the collaboration is a bit strange but Eva looked fabulous!

Pamella Roland specifically selected Longoria Parker’s premium gown for the event, which will be auctioned via “Clothes Off Our Back” to benefit children’s charities.

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