Diddy and CIROC will distribute thousands of debit cards, valued up to $15, in high-traffic New York City locations.
The lucky recipients will be able to use the cards in taxicabs on New Year’s Eve, so that no matter how drunk they are, they can get home safely.
In partnership with the New York City Taxi & Limousine Commission (TLC) and E! Entertainment, CIROC and E! Entertainment are further supporting the initiative with a message from Combs currently running on taxicab televisions in New York City through January 1, 2009.