Paris Hilton continues to build her empire.

This time, it’s with eyewear. 

Paris revealed on her blog today that she flew into New York today to attend an “eyewear convention” in New York.

My guess is that it’s the International Vision Expo, which runs March 26-29 at The Jacob Javits Center.

“I love wearing sunglasses and now I have my very own line!” said Paris, who also cleared up rumors of a club brawl in the blog post.