Michelle O. on Mag Cover = Better Sales?

people-cover-tr-michelle-obama-march-9-2009

Image :: TracyReese.com

The First Lady’s been covering magazine after magazine, but is it profiting the media outlets?

“Advertising Age” writers suggest this may not necessarily be so.

“Magazines Fuss Over First Lady, but Newsstand Sales Are Mixed,” noted the online marketing magazine, in a report published this week.

The writers also pointed to Ebony and Essence magazines, which docked higher sales with Mrs. Obama on the cover.

However, Vogue noted it was still to early to indicate how many copies their Michelle O.-covered issue sold.

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