You must’ve heard of HOME by now.
It’s an environmental film that will be launched worldwide on June 5th (Earth Day) .
It’s meant to raise awareness on social issues and climate changes.
Alexander McQueen has stepped up to contribute to the HOME project with a limited edition of the signature scarf.
It ‘s kinda cool; if you look at it closely, you’ll see that it’s a photo of a dying earth morphed into a skull.
The 200 scarves will be available exclusively at Alexander McQueen stores ( London/ Milan/ NewYork/ LasVegas/ Los Angeles) and online for U.S. customers only from June 2009.
Profits will be donated to www.goodplanet.org.