So a big announcement about Miley Cyrus creating a line for Walmart dropped today.
It’s called Miley Cyrus & Max Azria, which sees the singer / actress collaborating with Max Azria of apparel house BCBGMAXAZRIAGROUP, Inc.
The line will arrive in all Walmart stores and on Walmart.com in early August, and includes tops, pants, graphic tees, shoes and accessories, all priced less than $20.
You know what I think?
This has got to be Walmart’s way of catching up with Target and all their GO International collections featuring some of the planet’s biggest designers.
It’s only a matter of time before we find out if this strategy will work.