First Matthew Williamson, Jimmy Choo, now Sonia Rykiel, who will be the next guest designer at H&M for winter 2009 and spring 2010.

This marks the first time that H&M has extended its designer collaboration to the world of lingerie and related accessories for women, with exclusive pieces to be launched in-store on December 5, 2009.

The collection will be launched in 1,500 H&M stores worldwide and at the same time, Sonia Rykiel will make this lingerie collection available in Sonia Rykiel’s major boutiques around the world – another first for H&M.

But wait, there’s more!

A second collaboration for spring 2010, featuring an “iconic” knitwear collection for women and girls, accompanied by playful accessories, will be launched in around 250 H&M stores on February 20, 2010.