Olsen Twins Launch Juniors Brand at JCPenney

Olsenboye-JCPenney

This morning, JCPenney confirmed reports that Mary-Kate and Ashley Olsen have created a new brand for the department store.

It’s called, “Olsenboye,” and features casual sportswear and accessories, with price points ranging from $20-$50.

Shoppers will get a limited-time preview on jcp.com and in select JCPenney stores beginning November 6, with a full launch set for spring 2010.

Check out www.jcp.com/teen, www.facebook.com/jcpteen and Olsenboye.com for more deets.

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