Olsen Twins Team up with Steve Madden

There’s new information on the Olsen twins’ new JCPenney collection.

I learned today that Steve Madden will design, manufacture, and distribute a collection of footwear and accessories for the new Olsenboye brand.

The line is being described as providing aspirational, trend-right fashions at affordable prices for the JCPenney customer.”

Olsenboye will be previewed in JCPenney stores and online for the holidays, will launch fully in Spring 2010.


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