Usher recently traveled to the French Riviera to film his new commercial for his latest fragrance, Usher VIP.

The television spot, directed by filmmaker Pierre Morel (Taken), shows Usher and his female companion being chased by paparazzi through the streets of Monte Carlo.

According to Elizabeth Arden, the major brand behind the fragrance, the debut of Usher VIP comes in anticipation of the release of his new album due out in early 2010.