More than 4,000 children die every day from diseases caused by unsafe drinking water.

And COVERGIRL is trying to change that.

Today, the cosmetics brand announced a charitable partnership between its Clean brand of makeup and the Children’s Safe Drinking Water (CSDW) program.

This means that starting now, you and the millions of people who use the brand will see more of the campaign, “COVERGIRL Clean Makeup for Clean Water.” Putting its money where its mouth is, COVERGIRL has also made a one-time $500,000 contribution to CSDW.

“COVERGIRL’s generous donation will provide 50 million liters of clean water to children in need around the world, which prevent millions of days of potentially deadly diarrhea and save lives,” says Dr. Greg Allgood, Director, CSDW.