Fashion phenom, Lady Gaga, is back in the news again.
This time around, she’s got our attention with two major moves in the electronics industry.
For a good cause, she’s teamed up with names like Dr. Dre and (RED)™ to help eliminate AIDS in Africa.
Today at a live press conference from the Consumer Electronics Show in Las Vegas, we heard that a new Monster (PRODUCT) RED™ headphone product will be launched in US and UK markets in February. $5 from the sale of each product will go directly to the Global Fund to support AIDS programs in Africa.
In addition, the group announced that a special Heartbeats™ headphone will be developed for (RED) later this year.
Picture Perfect Partnership
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Gaga will also keep us curious with her newly announced partnership with the Polaroid brand.
We must now add to all the titles we’ve conferred upon her that of “creative director and inventor of Polaroid specialty products.”
“The Haus of Gaga has been developing prototypes in the vein of fashion/technology/photography innovation–blending the iconic history of Polaroid and instant film with the digital era–and we are excited to collaborate on these ventures with the Polaroid brand,” said Lady Gaga.
Her Polaroid products hit shelves in late 2010.