Beyoncé Builds on Partnership with Nintendo

Beyoncé’s partnership with Nintendo continues to grow, giving fashionistas something to smile about along the way.


The newest arrangement gives fans of the fashion-themed “Style Savvy” game for Nintendo DS and DSi access to designs from the Deréon clothing line.

A press release issued today noted that “Style Savvy”  players with broadband Internet access will “soon” be able to download five designs from Deréon, which was co-created by Beyoncé and her mother.

To celebrate the launch of the design options , two new “Style Savvy” TV spots starring Beyoncé, will air on Nickelodeon. Tune in the week prior to this year’s Nickelodeon Kids’ Choice Awards (typically held late in March) and during the event itself to check out the new ads.

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