Today denim brand L.e.i. announced a pretty impressive model search contest.

So impressive that if I had to choose one model search to encourage people to enter, it would be this one.

Why?

L.e.i.’s positioning as an exclusive Walmart brand aside, the contest also being coordinated with Teen Vogue, is offering a huge grand prize.

• a $100,000 college scholarship
• a feature in L.e.i.’s Fall 2010 national advertising campaign
• a fashion makeover and complete L.e.i wardrobe
• Teen Vogue internship
• a trip to L.A. to attend Teen Vogue’s “Young Hollywood” party

And it’s being judged by a solid panel, including Teen Vogue Editor in Chief Amy Astley, designer Rachel Roy, and models Chanel Iman and Ali Michael.

The national call is available to girls between 15 and 21.

Check out the contest site at leimodelcitizen.com for more deets.