Macy’s has announced the launch of six new fashion collections for spring, some by a few well-known names.

But the one that stands out for me most is Kouture by Kimora.

In stores March 2010, the line, mainly for juniors, smacks of the model-mom-mogul’s fabulosity. In fact, Macy’s says it will feature trendy body-loving looks with eye-catching embellishments, vibrant colors and energetic prints.

If you’re a budget fashionista, you’ll love that prices range from $24 to $40.

Look for retro jackets, off-shoulder blouses, fun rompers and flirty dresses as part of Kouture by Kimora, which will also release a Fall 2010 collection.

In other department store fashion news, last night JCPenney hosted their Discover Spring Style event at Lincoln Center in NYC.

See the pics when you read more.

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Ashley Olsen and Mary-Kate Olsen

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Becka Diamond

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Charlotte Ronson

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Cindy Crawford

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Michelle Trachtenberg