Walmart does not roll over and play dead!

Right after Kmart announced Selena Gomez new fashion collection for their stores, the low-cost store broke competitive news today.

Walmart has revealed a new marketing campaign for Op. Called “Rock Your Shine,” it stars a few familiar faces: Jessica Szohr of the CW’s “Gossip Girl,” R&B singer Cassie, actors Dianna Agron and Cory Monteith of “Glee,” Twilight’s Alex Meraz and 90210’s Trevor Donovan.

I’m a tad confused by some of their choices but hey!

Look for the campaign in”Elle,” “Teen Vogue,” “Seventeen” and “Cosmopolitan” magazines.