Colbie Caillat and Leona Lewis are the stars of the newest cotton commercials.
Following on from campaigns featuring Jazmine Sullivan, Zooey Deschanel and Miranda Lambert, the two apply their own musical styles to the familiar cotton jingle.
Both commercials were styled by Anthony Franco and, according to Cotton, Inc., present a rich and colorful montage of the artists’ lives in cotton fashions by such well-known designers as Dries Van Noten, Marc Jacobs and Alexander McQueen.
The commercials will air on national and cable rotation beginning April 12, 2010 as :30 and :15 spots.
Click here to download and listen to each artist’s song, or read more to check out the ads.