Khloe Kardashian is taking on an issue that’s huge for women.
The fashion entrepreneur and reality TV star is the new celebrity face of the “Declaration of Real Talk” campaign.
Sponsored by feminine care brand, Kotex, the campaign responds to a study that revealed 7 in 10 women believe it’s time for society to change how it talks about vaginal health. Less than half (45%) feel empowered to make a difference.
“I’m happy to help U by Kotex start breaking down this wall of euphemisms – literally,” said Khloe. “I’ll gladly take a sledgehammer to the things holding women back and want everyone to join me in supporting this cause!”
(Love the shoes in the campaign shot, btw!)