BCBGMAXAZRIA In A Bottle! Fashion Brand to Launch Fragrance

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Ever wished you could bottle your fave fashion brand?

If you’re a BCBGMAXAZRIA fan, you’re in luck.

The BCBGMAXAZRIA fragrance for women will launch in March 2011 in BCBGMAXAZRIA branded boutiques worldwide, and in national department stores such as Macy’s, Nordstrom, Dillard’s, Bon Ton, Bloomingdale’s and Lord & Taylor.

BCBGMAXAZRIA also revealed that more than 1,000 specialty stores nationwide, including Sephora and Ulta, will stock the fragrance. Additionally, fashionistas worldwide will benefit from an international roll-out to Europe, Japan, Korea, Canada, Mexico, Australia and South America, as well as duty-free stores in the U.S. and Caribbean.


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