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The basics brand adored by many has given UK shoppers something to smile about.

American Apparel has opened a shop-in-shop inside London department store, Selfridges. It’s the first and only permanent American Apparel store of its kind, and will focus on the company’s newest women’s styles.

Customers can also expect to shop American Apparel’s top-selling basics, new Spring and Summer lines, and about 100 Made in USA styles, which the company curated for this one-of-a-kind store.