Reebok Enters Redeeming Design Partnership with Armani

Reebok just got a whole lot cooler!

Starting from July 2010, a special collection developed with Giorgio Armani, will hit stores worldwide.

The design partnership will combine the well-respected EA7 and Emporio Armani labels with Reebok activewear technology, “resulting in the ultimate activewear concept,” Reebok says.

The first ever EA7/Reebok and Emporio Armani/Reebok collections were presented at Milan Fashion Week in January 2010.

Distribution will be limited to Emporio Armani boutiques, select Reebok concept stores and preferred retailers worldwide.

Read more to watch Armani’s promo video for the collection.

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