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Thursday, May 13 is “no makeup day,” according to the gospel of Hoda Kotb and Kathie Lee.

The decision seems to come after celebrities like Jessica Simpson have been appearing on magazine covers minus makeup.

The two TODAY hosts have decided to go au naturel for the show, and are getting their viewers involved.

So if you dare to bare, upload a photo of yourself  to the KLG and Hoda web site. Who knows, you may be featured on TODAY!