Belvedere Vodka Goes Glam With Matthew Williamson

Vodka seems to be getting more and more glam these days.

After news of a SKYY Vodka and Sex And The City 2 pairing, today we hear of Belvedere Vodka’s partnership with fashion designer, Matthew Williamson.

Williamson, who we may know best for his H&M partnership, has created a limited-edition kaftan to celebrate the addition of Pink Grapefruit to Belvedere’s line.

According to the vodka company, the kaftan was designed as a fashion-forward nod to the new flavor, with its vibrant print that captures the spirit of summer and femininity.  It is available exclusively at Matthew Williamson boutiques and MatthewWilliamson.com. In addition, MisShapes band member, Leigh Lezark, will model it in an upcoming ad campaign.

Check out the designs here.

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