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In a move, which will very likely broaden its popular appeal, Avon has signed on as an official sponsor of The Black Eyed Peas “The E.N.D. World Tour 2010.” With this move, the company joins a roster of supporting brands that includes BlackBerry and Bacardi.

Avon will be the exclusive fragrance and cosmetics tour brand, a partnership which lines up with the company’s recent announcement that it will collaborate with Fergie on a fragrance called “Outspoken.” It launches in Western Europe in May 2010, followed by launches in North America, Latin America and other global markets in the coming months.