Diddy’s Colorful Summer Affair

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Nothing about Diddy should surprise us anymore, including his newly formed partnership with candy brand, M&M’s.

The business mogul / music superstar will produce a special M&M’s Color Party in NYC this summer, allowing one M&M’s-loving American and 20 friends to have the experience of a lifetime.

“This year, I’m touring North America and Europe to promote my new album, Last Train to Paris, so unfortunately I can’t throw my annual White Party,” Diddy said. “But I wanted to make sure there was at least one colorful affair on the calendar this summer, so I’ll be producing the M&M’S Color Party, in honor of America’s favorite M&M’S character. It’s the first time people can pick the color of one of my parties.”

For months, M&M’s fans have been visiting www.mms.com to vote for their favorite M&M’S® character – Red, Ms. Green, Yellow, Orange or Blue.

To enter the “Party Like Diddy Sweepstakes,” click here. The winner gets to meet Diddy in advance to plan the party, which will be themed based on whichever color of the M&M family America selects.

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