Remember that Lane Bryant plus-size lingerie commercial that caused such an uproar?

Well, it’s popping up again — but this time, with benefits to customers. Apparently, Lane Bryant was so touched by all the supporters who defended that commercial celebrating curvy women, they’ve decided to have a mega sale.

The retail chain says they will discount everything in their stores by 40 percent from May 19-23, 2010 as a thank-you to their customers.

“It’s Lane Bryant’s way of showing its appreciation to those who stood with us and a promise that we will always stand beside them in the fight to assert that beauty has no size,” the store said.

According to Lane Bryant, the average woman today is a size 14.