As the world loses its mind over the global wonder that is the FIFA World Cup, Armani has added fuel to the fire.

The fashion house revealed today new images of Cristiano Ronaldo from the newest Emporio Armani Underwear and Armani Jeans advertising campaign. And we approve!

Look for the Real Madrid / Portuguese footballer online, on billboards and in major print publications starting in July.

Meanwhile, click here for a sneak peek. Or read more to check out the vid of behind-the-scenes footage from Ronaldo’s prep for the Summer 2010 collection.