Kenneth Cole is a genius.

The designer, known for his socially conscious advertising, is zooming in on the Gulf oil spill this time around.

His newly launched T-shirts with snappy quips about the disaster will be sold via Facebook. 100% of net profits during the month of July will be donated to AWEARNESS, The Kenneth Cole Foundation. The funds will support the cleanup in the Gulf.

If you think the T-shirts are as cute as we do, get yours here!