Footwear brand ALDO is evolving so fast, I almost can’t keep up.

After announcing a partnership with Kohl’s exactly two weeks ago, today ALDO USA delivered news of a move to JCPenney department stores.

The shop-within-a-shop project will see the leading retailer placing its “Call It Spring” brand in 100 JC Penney stores and on jcp.com in Spring 2011. A concept offering both Men’s and Women’s footwear and accessories, it launches this Fall in JCPenney’s Manhattan store.

In a joint release issued Wednesday, JCPenney and ALDO promised price points between $29.99 and $69.99.