When Target opens the doors to its Harlem store, it will be stocked with the things every Manhattanite needs: fresh food, pillows, airbeds–and designer swimsuits!

Isabel and Ruben Toledo have partnered to create a collection of “beautifully psychedelic” swimwear in celebration of the July 25 opening, says Target.

The IsabelandRubenToledo for Target project is part of the Harlem Designer Collections, which debut August 1, mostly on the East Coast and on Target.com.

Retailing under $35, it seems perfectly in line with traditional Target price points. It’s also joined in stores by the Stephen Burrows for Target collection, which the store says will carry an “urban-street aesthetic.”

What else is great about Target East Harlem? It will employ about 400 Target team members upon opening! Thumbs up!