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Just when we thought we couldn’t have enough Betsey Johnson in our life, we got great news today!

Today, we learned that the brand is breaking new ground in the beauty industry and will launch fragrance, color cosmetics and other personal care products in August 2010.

They will be sold in Betsey Johnson stores, as well as online. In addition, they’ll be available at specialty and department stores, and retail outlets worldwide.

Wondering what to expect?

“I’m going for a come hither scent. I know my girlfriends are going to enjoy this one!” says Betsey. And we can’t wait!