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First, it was news of a dating advice book. Now, it’s the launch of a similarly named web site, THELODOWN.COM.

Announced today, which also happens to be the airing of the final episode ever of “The Hills,” Lo Bosworth’s newest project will apparently be a web guide to all things girly.

The site goes live today and covers fashion, relationships and everything in between, according to Lo’s camp. Readers will also be able to ask questions, some of which Lo will personally answer.

With viewers wondering if the cast of “The Hills” can survive without the show, this could be a defining career moment for Lo. We’ll stay tuned.