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A while back, we broke news on Madonna’s new fashion line, which she launched with her daughter, Lola.

Today, Material Girl, revealed its first marketing campaign, featuring Taylor Momsen.

Look for the “Gossip Girl” actress / “The Pretty Reckless” musician in print, cinema, outdoor, online and in-store advertising.

P.S. Check out Lola’s blog, “Material World, a fashion blog for the Material Girl” here. It’s a fun read indeed!