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On Tuesday, Macy’s and Madonna fans celebrated the launch of the Material Girl collection.

The collaboration between the superstar and her daughter Lourdes (Lola) got the attention of a number of shoppers, a number of whom  showed up at the Herald Square, NYC location dressed like the Material Girl herself.

Taylor Momsen also took the stage for a live performance. Carolina Bermudez emceed the event.

Keep reading for all the pics.

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[picapp align=”none” wrap=”false” link=”term=macy’s+madonna&iid=9485898″ src=”http://view4.picapp.com/pictures.photo/image/9485898/material-girl-clothing/material-girl-clothing.jpg?size=500&imageId=9485898″ width=”120″ height=”175″ /]

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