[picapp align=”none” wrap=”false” link=”term=sephora+store&iid=5705051″ src=”http://view2.picapp.com/pictures.photo/image/5705051/sephora-times-square-store/sephora-times-square-store.jpg?size=500&imageId=5705051″ width=”380″ height=”253″ /]

This. Is. Not. Happening.

Sephora has launched a mobile site that makes being pretty and broke way too easy. How can one resist a site that uses GPS to point you to your nearest Sephora store?

Visit www.sephora.com from your smartphone and you’ll see exactly what I mean.

P.S. For more pretty-and-broke-ness, check out M.A.C’s equally OMG-worthy mobile site, too… http://m.maccosmetics.com/.