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Earlier this week, brand ambassador for Casio, Ke$ha, helped unveil the Shock the World collection in New York.

The singer added a bit of shock value of her own, walking the red carpet in an electric blue Baby-G watch and matching lip color. It’s hard not to love her for being so brilliantly bold!

Ke$ha joins a number of celebrity ambassadors and friends of Casio brands, including actor Bryan Greenberg and Lamar Odom.

Shop the entire Baby-G collection here.

Or continue reading for more event pics.

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