Piperlime Moves to Mercer St.

[picapp align=”none” wrap=”false” link=”term=brick+store&iid=2588909″ src=”http://view1.picapp.com/pictures.photo/image/2588909/london-things-and-places/london-things-and-places.jpg?size=500&imageId=2588909″ width=”380″ height=”253″ /]

I’ve never been more excited about a retailer moving from cyberspace to an actual store space.

Piperlime has swapped its dot-com for a more earthly address, like 93 Mercer St. at Spring St. in NYC.

And it’s plucked a few bestsellers for the in-store inventory…like Marc by Marc Jacobs and Frye.

In addition, the Rachel Zoe partnership will continue, with her weekly top picks making their way into the brick and mortar setup.

But one thing Piperlime has regrettably done, is to open the store for only 25 days. Twenty. Five. Days.

Unfair, yes. But made totally more fabulous by the fact that it’s been set up to coincide with Mercedes-Benz Fashion Week in New York. It’s open from September 9 to October 3, 2010. You should go!


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