JCPenney has got new swagger. And I like it!
MNG by Mango has finally launched online and in stores, adding much-appreciated zip the traditional, bland blasé-ness I’ve often associated the department store with. I know I’m not alone.
The European runway brand will drop merchandise at JCPenney twice a month, which will be carried in the MNG by Mango shop-within-a-shop concept. (Check out the store design!)
JCPenney says that the brand will fall into their “better” and “best” pricing tiers, with items going at $9.90-$19.90 for a tee to $59.90-$159.90 for a jacket.
MNG by Mango at JCPenney will feature career and casual women’s sportswear as well as handbags, accessories and footwear. It debuts in 77 JCPenney store and on jcp.com and will expand into 600 stores by Fall 2011.
Take a look at the promo images. Love!