As news of a Lanvin + H&M collaboration spread like wildfire, I was cautious not to believe the hype too fast. The mystery video and social media shenanigans seemed a bit too gimmicky for me.

But after sniffing around and asking a few questions, I am now unashamedly kid-in-a-candy-store excited about the partnership.

Why?

1. lber Elbaz, artistic director of Lanvin, says this will not just be another “dress for less” big-time-label-meets-mass-retailer collabo.
   
2. It arrives in stores just ahead of the holidays (November 23), offering more look-at-me-in-my-Lanvin (for H&M) photo opportunities at Christmas.
3. This is no regular brand. Lanvin’s been around since the 19th century and is based in Paris. (Ooh-la-la.)
   
4. It’s a menswear and womenswear effort, so there’s a little something for the girls and the guys.
   
5. H&M will provide a November 2 sneak peek of the collection; i.e. an entire two weeks to pre-determine your favorite looks for immediate and swift purchase on November 23.

Just one thing, however, H&M. How much will the young, fabulous and broke have to shell out for this esteemed collection? We wait patiently.