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In addition to moments of Kanye-and-Taylor proportions, there are a few other reasons why I watch the MTV Video Music Awards.

One of the major ones is the attention-getting style tactics the stars and their stylists employ.

This year, they definitely worked.

Keep reading for my top 10 attention-getting fashion moments of the VMAs, including Rihanna’s figure-skater getup, Ciara and Eva Marcille’s feathered frocks and Jane Lynch’s OMG outfit.

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Ashley Greene

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Audrina Patridge

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Ciara

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Eva Marcille

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Florence Welch

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Jane Lynch

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Katy Perry

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Lady Gaga

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Nicki Minaj

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Rihanna